At Rugged Tallow, we believe that true strength—whether in men or women—comes from authenticity, self-care, and embracing the rugged parts of who we are. Our mission is to empower both men and women to honor their natural selves while prioritizing their well-being. By crafting premium skincare products from locally sourced beef suet, we celebrate traditional practices and support local ranchers in our historic town.
Whether you're part of the Rugged Revival or the Rugged Remedy family, our products are made to nourish and protect tough skin, celebrating strength and authenticity in all forms. Every product is designed to reflect the spirit of the Wild West—where resilience meets self-care. Join us in the Rugged Revival and Rugged Remedy—where strength, beauty, and self-care come together.
Our Story
It all starts with community.
We’re two best friends who wanted to create something meaningful—something that speaks to the heart of what it means to embrace rugged authenticity, no matter who you are. What began in our kitchen has grown into Rugged Tallow, a brand built on the principles of strength, authenticity, and camaraderie for both men and women.
Our journey began with the goal of creating a brand that serves all who live life boldly. From the Rugged Revival line for men to the Rugged Remedy line for women, we craft products that empower individuals to feel their best—whether you’re pushing limits or embracing your natural beauty. We're not here just to sell products; we’re here to build a community where strength and authenticity are celebrated.
From day one, our goal has been simple: treat every customer like family. If you don’t love our products, return them. It’s that simple. We stand behind everything we make, and we’re committed to supporting you in your journey, because we’re in this together.
Rugged Revival. Rugged Remedy. Strength. Community. That’s our promise to you.
Our Values
Lead by Example: We don’t just talk about our values—we live them. From integrity to honesty, we hold ourselves accountable in everything we do. We believe actions are the truest measure of character.
No Limits: We refuse to settle. Whether it’s pushing through challenges or relentlessly chasing our goals, we take bold steps and never back down from our commitments.
Relationship Above All: It’s not just business—it’s a brotherhood and a sisterhood. We’re obsessed with creating unforgettable experiences and always treat our community with respect, understanding, and genuine care.
Continuous Growth: We are committed to evolving. Every day is an opportunity to improve, to learn from our setbacks, and to become better than we were yesterday.
True Freedom: We walk our own path, no matter the obstacles. We’re not afraid to face uncertainty head-on, knowing that true freedom comes from living authentically and unapologetically.
Gratitude in Action: We know that every challenge is an opportunity for growth. We live with gratitude, embracing both the wins and the lessons that come our way, because everything happens for a reason.